A day’s extreme sporting activity is a popular way to entertain customers. But how do you pick the right extreme sport for the right customer? Here’s a checklist that may help. Or not.
Loyal customer: Nothing is too good for those customers who’ve stayed with your business through good times and bad, championed your work to new customers and given you honest feedback, which helps you improve your business. So how do you treat them for a day? If they like driving getting behind the wheel of a Formula 1 car, a Ferrari or an Aston Martin will be a winner. If driving is not their thing, try a country pursuit like clay pigeon shooting. And because they’re such top people, you won’t even have to let them win. Click here for driving experiences and if you want to try a day’s clay shooting, fire away right here
Demanding customers: Every business has them – customers whose expectations can never quite be met. Nothing is ever quite right, so why not take the angst out of the decision-making and let them choose their perfect day? Tell them how much you value their business and ask them what they’d like to do most: quad biking, hot air ballooning, rally driving, 4X4 driving etc? They will feel uncomfortable, after all complaining is easier than positive suggestions, but deep down they will appreciate it. Just don’t expect them to say so. For a range of activities, click here
New customers: You are in the honeymoon period. You’ve just won their business, and you want to get to know them better. How about a shared activity? Something like white water rafting, monster truck driving or tank driving. Something where you get time to talk to them and understand what makes them tick.For a range of motorsport activities, click here.
Late-paying customers: Why not take these cheque-is-in-the-post guys zorbing? Not only will you put them in a spin, but you’ll get a chance to mention how your cash flow is a rollercoaster ride. If you want to try zorbing, click here.
Ex-customers: By showing how generous you are to your lapsed customers, you’ll have the upper hand all day. And if they come it means they’re still thinking of doing business with you. Try paintballing, take a couple of shots for them and they’ll soon realise what they have been missing. They’ll be back. If you want to try paintballing, click here.
High spending customers: You can’t afford to loose these guys, so one day out a year may not be enough. So how about taking them karting? If they like competing, you could make it a regular monthly event. Put your best driving foot forward, click here.
Low-spending customer: How about mini-moto racing for these mini-spenders? It’s a motor bike that’s only a foot off the ground but goes at 45 mph. It packs a punch and it’s economical. They’ll love it. And if they don’t you could get into talks about how to increase the size of budgets. If you want to try mini-moto racing, click here
Prospective customers: They are ready to buy, but they remain uncommitted. Whatever you do, don’t talk business. Have a blast. Try off-road karting or dune karting – click here
Angry customers: You need to say sorry and give them time to think it over. Send them up in a hot air balloon. No one can be angry for long with their head in the clouds. If you want to let your customers try it, click here
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